New programme links 5,000 creators with brands, tying influencer content to sales
Budget app reaches 96 per cent of Zomato’s weekly user base within a year of launch
The 30-title deal marks the studio's first tie-up with an Indian e-commerce app
Over 3 lakh sellers join marketplace as AI adoption and lower fees accelerate growth
Market may reach Rs 575.33 billion by 2033 as new formats widen consumption