MiQ study finds 45 per cent to spend more while 43 per cent discover brands through AI
Switch strategy targets higher spending with exclusive brands, SKUs and private labels
Brands offer up to 40 per cent off, Rs 8,000 cashback and expect 25 per cent sales growth
Firm sees digital payments at an early stage as UPI expands the overall market
AI now influences 76 per cent of orders as conversational and image search gain traction
