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MUMBAI: Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on...
MUMBAI: When burglars double up as domestic help, you know an ad has gone deliciously rogue. Instamart, Swiggy’s quick-commerce arm, has dropped a side-splitting new campaign,...
MUMBAI: This Amazon Prime Day, the world’s coolest gadgets are getting a Gripit-powered passport to Indian homes. Gripit, the homegrown trailblazer bringing global tech to Indian...
MUMBAI: Flipkart just proved once again that it doesn’t just do deals — it does drama. Ahead of its G.O.A.T (Greatest of All Time) Sale going...
MUMBAI: As India gears up to shop till it drops during Prime Day 2025, McAfee’s Global Prime Day Scams Study is throwing cold water on the...
