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MU7MBAI: YouTube is turning beauty tutorials into storefronts. The video platform has added Nykaa and Purplle to its shopping affiliate programme, expanding creators’ ability to monetise...
MUMBAI: Who says history takes time? This October 2, Instamart is making the past arrive faster than you can brew your morning chai delivering a limited-edition...
MUMBAI: Who knew a pair of “Bali earrings” could land you in Bali? Or that “Korean skincare” could be your boarding pass to Seoul? Flipkart and...
DUBAI: Amazon has promoted a veteran marketing executive to oversee both deal-making across the Middle East and North Africa and marketing operations in South Africa, as...
MUMBAI – From binge-watching to binge-buying, connected TV is rewriting India’s festive shopping playbook. At the 3rd India Brand Summit 2025, Nikhil Kumar, chief growth officer...
