According to Jaipuria it is extremely important for Nickelodeon to have franchise and own IPs.
The channel has adopted a 360 degree marketing strategy to promote its new line-up.
Zee Café has recently launched its first-ever original production Dance With Me
Produced by Optimystix Entertainment, the show is being filmed in a strict Covid-safe environment
Bigg Boss 14 has registered highest ever viewing minutes in its launch week
