MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’...
Shripad Kulkarni is man on a mission. The mission is to transform Vizeum India digitally, not with just an add-on digital arm but from within. Thereafter,...
MUMBAI: For some time now, the popularity of Facebook and Twitter has majorly concerned broadcasters and other industry stakeholders for its impact on the viewership ratings....
MUMBAI: Even as ‘digital marketing’, ‘digital ad spends’, ‘mobile advertising’ and ‘online videos’ become part of the colloquial Indian advertising lingo, planning and buying digital media...
MUMBAI: The Finance Act of India 1994 (defines ‘advertising’ as the sale of space or time services, and any such facility offered by an advertising agency...
