MUMBAI: Recording a holiday message for his employees is a tradition for Publicis Groupe CEO Maurice Lévy. And complying with the tradition, that’s just what he...
MUMBAI: Of late there has been much talk about going beyond the sales driven take on advertising among the agencies. The focus should shift back to...
MUMBAI: Step outside your home and there is hardly a place where you can’t spot an advertisement — bus stops, public transports, and of course, the...
MUMBAI: Football fanatics in the country were overjoyed to hear the words “Namaste India” from their idol and one of the biggest names from the world...
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
