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TV ratings body tests unified framework across linear, CTV and mobile, addresses long-standing advertiser demand on 20 February 2026.
Platforms streamed material violating IT Act provisions
Netflix has four days to revise $27.75-a-share proposal
Term runs till 2027, but board differences are stalling extension talks
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
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