MUMBAI: What do movie remixes and customer experience (CX) have in common? Both, as it turns out, need staying power, emotional hooks, and the ability to...
MUMBAI: When it comes to building brands in today’s attribution-obsessed world, traffic isn’t just on the roads, it’s the lifeblood of every founder’s morning routine. That...
MUMBAI: When archery meets star power, the bullseye is bound to shine brighter. The Archery Association of India (AAI) has roped in actor and global icon...
MUMBAI: Booking a phone just got an upgrade. Imagine by Ample has shaken up India’s premium retail market with its “Imagine More” campaign: a gamified, consumer-first...
MUMBAI: Black is the new roar. India has made global headlines as a rare black tiger from Odisha’s Similipal national park takes centre stage on the...