HAMPSHIRE: The subscription economy is heading for $1.2 trillion by 2030, up 67 per cent from $722 billion this year, according to Juniper Research. But consumers...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
KOLKATA: Forget garish hoardings and booming Shubho Sharodiya messages. Ogilvy East has spent a decade transforming Durga Puja advertising from noise into culture—and this year’s crop...
MUMBAI: When it comes to baby care, Rohit Sharma and Ritika Sajdeh aren’t just playing singles, they’re opening as a team. The celebrity couple has been...
MUMBAI: Who says history takes time? This October 2, Instamart is making the past arrive faster than you can brew your morning chai delivering a limited-edition...