iWorld
Yuzvendra Chahal champions Pokémon GO in his latest reel
Mumbai: You have seen him bewildering the batsmen with his spin bowling attack, you have seen him backing up his team with solid fielding and now you can see what he does when he is not on the cricket field.
Niantic, the world’s leading augmented reality (AR) company, has teamed up with cricket superstar Yuzvendra Chahal showcasing his passion for Pokémon GO and encouraging fans worldwide to join him on this exhilarating adventure. With his trademark charisma and enthusiasm, Chahal effortlessly captures the essence of the Pokémon journey, inspiring players worldwide to embark on their own adventures. This collaboration not only celebrates the intersection of sports and gaming but also underscores the power of community and connection that Pokémon GO fosters.
Yuzvendra Chahal: The ultimate spinner on and off the field! Join him in spinning Pokéballs to catch Pokémon in #PokémonGO, and let the adventure begin!
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
