MAM
Goafest Creative Abby jury chairs announced for Print, Radio and Brand Activation
MUMBAI: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has announced the second set of jury for the coveted awards. The Awards Governing Council of Goafest 2016 has declared the jury chairs for print, radio/radio craft advertising and brand activation verticals. While Publicis Communications managing director & chief creative officer Bobby Pawar will chair the print communication jury of Creative Abby, Contract Advertising national creative director Ashish Chakravarty will chair the radio/ radio craft jury and Scarecrow Communications director and founder Manish Bhatt will chair the jury for brand activation vertical.
Jury chair of the print category Bobby Pawar is reckoned amongst peers as one of the most influential professsionals in advertising. Before joining Publicis, he was the CCO at JWT, where he curated some iconic campaigns. Prior to that he spent 4 years as the chief creative officer of the DDB Mudra Group. He was instrumental in transforming the agency into a top rated creative solution destinations in the country. Bobby was earlier creative director at Ogilvy, New York and group creative director at BBDO, Chicago.
Ashish Chakravarty with over 2 decades of experience has created some of the biggest brands in the country and is recognized as amongst the top 10 creative directors in India and amongst the top 50 creative Ddrectors in the world, according to a latest global ranking. Ashish’s work has won him several metals across the biggest creative fests across the world including Cannes and D&AD. He is credited with winning more than 200 national and international awards across categories and brands.
Manish Bhatt started his career as a Civil Engineer at Gujarat State Fertilizer Corporation. But, soon he decided to enter the world of advertising and went on create one of India’s most sought after independent ad agencies Scarecrow. He has worked in Ad World for more than 15 years and has been associated with agencies like Contract, Ogilvy & Mather (Delhi, Mumbai & Malaysia), Ambience Publicis and McCann Erickson. Bhatt has received recognition for his creative work across platforms like Cannes Lions, D&AD London, The One Show, Clios and the Abbys.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
