iWorld
RCB posts the coolest job ever on Naukri
Mumbai: In one of the most unique marketing ideas this T20 season, Royal Challengers Bengaluru (RCB) has teamed up with Naukri to recruit their ultimate “Fan-in-Chief” through a quirky and hilarious selection process that gets hosted as a fun seven-episode Instagram video series, to the delight of millions of die-hard fans. The activity kicked off with RCB posting the fan-in-chief “Job” on Naukri, that’s home to millions of young professionals who of-course love the T20 league.
The first phase saw 100,000 plus fans apply for the job and now the video series promises to chronicle the auditions & selection criteria tasks in a comical manner, and ultimately revealing the chosen fan in chief. The idea was creatively constructed by Burman Sports and Naukri. It was brought to fruition via RCB’s expansive reach and distribution of their digital assets, players and scripted, directed and conceptualized by Danish Sait.
“Doing content with or for RCB is always a pleasure for me because A) I am a fan B) the franchise has such immense faith in the creative process that it lets one be free. Naukri as well has had such an open minded approach to the whole journey that my team and I truly enjoyed penning this one down” Danish Sait
The job description is anything but conventional, emphasizing skills such as crafting quirky chants that rhyme with player names (yes, even Mahipal Lomror!), and possessing adequate forearm strength to shake Virat’s protein shake. With humor as the cornerstone, the campaign aims to engage fans at every turn.
As the campaign goes live, Naukri EVP & head of marketing Shail Gaurav said “We wanted to tap into the T20 craze in a fun way but with an idea that could uniquely, unmistakably, only be from Naukri. Finding the sweet spot between our core proposition “Jobs” and T20 with a partner like RCB is what makes this so special & resonant with the younger audience base”
RCB’s diehards went buck wild, more than 100k job applies and hundreds of fan reels bombarding @naukridotcom displaying their undying passion and loyalty towards their favourite team.
“We are delighted to partner with Naukri for this innovative campaign. This collaboration offers fans an exciting opportunity to engage with RCB and we are looking forward to a successful association together.” commented Royal Challengers Bengaluru VP and head Rajesh Menon.
It’s a first-of-its-kind product & content integration facilitated by Burman Sports.
“Rather than offering Naukri a conventional sponsorship deal, we presented an innovative concept aimed at resonating with fans while upholding Naukri’s value proposition. Kudos to the team at Naukri for playing bold.” said Burman Sports founder Shiv Burman.
Do not miss any moment of this whacky chase for the ultimate Royal Challengers Bangalore “Fan-in-Chief”! Stay tuned to @naukridotcom and @royalchallengers.bengaluru for a wild ride!
Episode 1
Episode 2
Episode 3
Episode 4
Episode 5
iWorld
Physicswallah acquires Nextseed Foundation for Rs 1 lakh
Edtech firm completes 100 per cent stake purchase, making it wholly owned subsidiary.
MUMBAI: Physicswallah just aced another acquisition because when you’re already teaching millions, why not add a non-profit to the syllabus for just a lakh? Physicswallah Limited announced on Thursday that it has completed the acquisition of Nextseed Foundation, a Section 8 non-profit company, making it a wholly owned subsidiary with effect from 18 March 2026. The transaction, approved by the board on 5 February 2026, involved purchasing 100 per cent of the issued and paid-up equity share capital for a consideration of Rs 1 lakh.
The deal marks the formal closure of the acquisition, with detailed disclosures already submitted to stock exchanges in February in line with SEBI’s Listing Obligations and Disclosure Requirements (LODR).
Nextseed Foundation will now operate as part of Physicswallah’s broader education ecosystem, aligning with the company’s ongoing strategy to diversify and strengthen its presence across segments.
The announcement comes on the heels of strong financial performance. Physicswallah reported a 34 per cent year-on-year increase in operating revenue to Rs 1,082 crore in Q3 FY26 (from Rs 810 crore in Q3 FY25). Net profit rose 33 per cent to Rs 102 crore (from Rs 77 crore), and surged 46 per cent sequentially from Rs 70 crore in Q2 FY26, crossing the Rs 100 crore quarterly mark for the first time.
In an edtech landscape where growth is the ultimate exam, Physicswallah isn’t just passing, it’s topping the class, one strategic move (and one very affordable acquisition) at a time.
