Brands
Kansai Nerolac ties up with Gujarat Lions for IPL season 9
MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.
Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.
Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”
“We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies director and Gujarat Lions owner Keshav Bansal.
The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.
Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.
Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”
Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
