iWorld
Shemaroo Entertainment signs catalogue deal with Spuul India
MUMBAI: Shemaroo Entertainment has signed another catalogue deal with Spuul, the popular online streaming service for Indian cinema. The companies have come together to create a larger library on the digital platform in order to offer an enhanced viewing experience online.
Speaking about this new deal, Spuul VP content Girish Dwibhashyam said, “As one of the leading providers of Bollywood content to viewers across India, Pakistan, UK, US and Middle East, we are constantly investing in growing our library by adding new, popular and in many cases, classic titles to our list. Our association with Shemaroo is yet another step in this direction.”
Shemaroo Entertainment Ltd director Jai Maroo said, “With ever growing number of consumers on the digital platform, we are sure that our association with Spuul will further boost the customer base. We have already been working with Spuul to make our content available through their platform and have seen them grow over the past couple of years. We are glad to be able to work with them and grow this opportunities even further.”
The two industry giants have been working closely to encourage legitimate consumption of Indian Cinema on digital media. In addition to a large selection of free movies, the platform offers movies with premium subscription option.
The platform now offers its viewers a wider catalogue that includes contemporary hits from Shemaroo like Mujhse Shaadi Karogi, The Dirty Picture, Sarfarosh, Black and evergreen movies like Kaalia, Namak Halal, Shiva, Majboor, Amar Akbar Anthony, Don and Anamika, etc.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
