Ad Campaigns
Celebrate Akshaya Tritiya in style with BlueStone’s #FeelingGolden campaign
Mumbai: As Akshaya Tritiya approaches and you start compiling your wishlist, let BlueStone’s jewellery be your ultimate indulgence. The brand invites viewers to explore its design-led gold collections with a social media campaign, #FeelingGolden, offering a refreshing and stylish departure from traditional gold pieces. Crafted in pure 18kt and 22kt gold and adorned with diamonds, these exquisite designs strike a balance between style and abundance.
If you’re drawn to avant-garde aesthetics and innovative design, refer to BlueStone’s Sheer collection. Elevating traditional latticework to new heights of contemporary chic, these pieces redefine the boundaries of jewellery design. Crafted with 3D printing techniques, Sheer’s dynamic designs exude an air of modern style and artistic expression. Our latest launch, aptly named Sheer Style, is a sequel to the Sheer collection. Elevating the intricate 3D printed latticework to new heights, Sheer Style incorporates dazzling diamonds, making it the preferred choice for the occasion. Inspired by modern architecture, Sheer Style features more dramatic silhouettes, adding an extra layer of intrigue and sophistication to your ensemble.
If you desire to stand out from the crowd and captivate attention, look no further than BlueStone’s Fluo collection. Inspired by the dripping effect created by molten gold, these pieces exude an appealing allure, perfect for making a bold statement. Whether you’re attending a glamorous soirée or simply want to elevate your everyday look, Fluo offers a versatile range of designs that effortlessly transition from day to night.
The Beatrice collection, with its artistic organic shapes featuring satin finishes, is a masterpiece of editorial finesse. Designed for the discerning tastemaker who appreciates refined elegance, Beatrice exudes an allure that transcends the confines of fashion. Understated yet unmissable, this is one investment that promises enduring style.
The Sabbia collection, inspired by the tranquil beauty of sand dunes, captures the gentle undulations with its delicate ripple effect. As Akshaya Tritiya signifies the onset of new beginnings and eternal prosperity, this gold collection adorned with diamonds serves as a poignant reflection of this sentiment. Its harmonious blend of matte and polished gold embodies the duality of life’s experiences – the subdued matte finish represents resilience in the face of challenges, while the lustrous polished gold symbolises the promise of brighter days ahead.
“Across India, Akshaya Tritiya is considered an auspicious occasion to buy gold, a symbol of the richness of our culture. We at BlueStone are constantly striving to offer contemporary ways in which one can embrace the importance of the occasion, yet be able to indulge in one’s preference for modern and trendy designs,” said BlueStone chief merchandising officer Vipin Sharma.
Celebrate this Akshaya Tritiya with luminous gold, modern styles and BlueStone.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
