MAM
Meenakshi Samantaray embarks on a new chapter with Metro Brands Ltd
Mumbai: After a successful stint spanning half a decade at ZEE Entertainment, Meenakshi Samantaray as B2B Head of Marketing, a seasoned marketing professional has made a strategic career leap by joining Metro Brands as the head of marketing for the Sports Division The move is a strategic decision aligned with her passion for lifestyle and retail and to leverage her expertise into a fresh venture. She brings a solid marketing background of 13 years from her time at HUL and Future Group, showcasing a strong dedication to innovation and excellence in her new role.
With a diverse background in live entertainment and sports marketing, she aims to bring her expertise, talent, and wealth of knowledge to propel marketing initiatives at one of India’s leading footwear retail giants. The new position will allow her to pursue her core interests and utilise her expertise in the field. Meenakshi’s appointment marks a new chapter for Metro Brands as they enter the exciting world of sports marketing, reaffirming their position as a pioneering force in the retail industry.
Samantaray’s move to Metro Brands Ltd showcases her determination to forge new paths for growth and success in a changing business world. As she embarks on this new journey, all eyes are on Meenakshi to steer Metro Brands to unprecedented heights of excellence in the realm of sports marketing.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
