e-commerce
Jagran New Media joins forces with ONDC Network to launch Khojle.com
Mumbai: Jagran New Media, the digital wing of Jagran Prakashan Ltd, together with the ONDC Network, is thrilled to announce the launch of Khojle.com, a one-stop marketplace that will transform the e-commerce landscape. This strategic move marks the first time that ONDC has joined forces with a leading Indian publisher to provide a unified user experience.
Khojle.com aims to create an all-in-one marketplace focused on India’s Tier 2 and Tier 3 markets. It aims to enhance online shopping by integrating e-commerce opportunities into the browsing experience across Jagran New Media’s websites. With one click, users can easily access Khojle.com’s retail marketplace while reading and browsing content, exploring a wide range of consumer goods like fashion, home & kitchen, groceries, electronics, personal care and more with tailored recommendations based on preferences. Beyond convenience, Khojle.com supports the MSME sector and startup ecosystem by enabling growth with strong support from the ministry. This strategic initiative is designed to broaden market access for businesses of all sizes, setting a new benchmark in India’s e-commerce evolution.
Jagran New Media CEO Bharat Gupta highlighted the significance of the partnership, “I am thrilled to announce the landmark partnership with ONDC network for the launch of Khojle.com, a pioneering initiative that seamlessly blends content with commerce to provide a comprehensive solution. This collaboration will revolutionize e-commerce in India, especially empowering Tier two towns and rural areas where internet usage now surpasses urban areas, thanks to ONDC DPI’s deep integration. It aims to democratize e-commerce access for ‘Naya Bharat,’ significantly boosting local MSMEs by offering unique content-to-commerce opportunities wherein we will help them with content marketing and product amplification. This move aligns perfectly with our nation’s growth towards a $5.2 trillion economy, promoting initiatives like #VocalforLocal and #OneDistrictOneProduct, paving the way for an inclusive growth environment for retailers and businesses alike. Khojle.com is designed as a holistic platform with an audience & services model that caters to our extensive user base, from accessing the latest news and information to personalized shopping experiences. This venture is a true reflection of our commitment to fostering innovation and providing user-centric solutions. My sincere appreciation goes to the Ernst & Young team, whose passion and expertise have been instrumental in bringing this visionary project to life.”
ONDC MD & CEO T Koshy expressed his enthusiasm and said, “Working with Jagran New Media strategically aligns perfectly with our mission to expand e-commerce penetration in India, enabling population-scale inclusion of sellers of all types and sizes. The launch of Khojle.com not only opens avenues for startups but also ensures consumer access to wide choices. This initiative aligns with ONDC’s democratizing e-commerce and a collaborative environment that is propelling industry growth.”
Khojle.com is innovatively designed to enhance Jagran New Media’s user experience by seamlessly integrating reading and shopping into a single platform, offering a unique combination of news, politics, sports content, and a diverse shopping experience. This one-stop solution is not just limited to a website but also extends to a user-friendly app, allowing users to stay informed and shop from any corner of the country with ease. This initiative represents an additional revenue stream for Jagran New Media and aligns with ONDC’s mission to broaden e-retail penetration in India. Khojle.com is more than just an e-commerce marketplace; it’s a transformative approach to content and commerce, enabling scalable and cost-effective e-commerce solutions that support scalable growth for startups.
Visit the website to shop – https://www.khojle.com/
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
