iWorld
ShemarooMe unveils triple summer treat with superhit movies – Vash, Lagan Special, and Kamthaan
Mumbai: ShemarooMe, a pioneer in delivering diverse and entertaining content, is thrilled to announce an exciting line up for the summer of 2024 with the OTT premiere of three highly anticipated Gujarati movies – ‘Vash,’ ‘Lagan Special,’ and ‘Kamthaan.’ Viewers can now indulge in a cinematic journey from the comfort of their homes, as ShemarooMe brings the thrill, romance, and comedy directly to their screens. Each film promises to captivate viewers with its unique storyline, stellar performances, and engaging narrative. This triple treat of cinematic excellence showcases ShemarooMe’s dedication to providing a rich tapestry of entertainment options for a broad audience.
Following the digital premiere of ‘Vash’ on ShemarooMe, gear up for the release of ‘Lagan Special’ in June, while ‘Kamthaan’ is slated to launch on the app soon. Expect the best of entertainment and performances from the leading stars of Gujarati Cinema, including Malhar Thakkar, Hitu Kanodia, Sanjay Goradia, Hiten Kumar, Janki Bodiwala, Niilam Panchal, Puja Joshi and many others.
The most talked about movie, Vash, is a gripping supernatural horror thriller film, directed by the acclaimed Krishnadev Yagnik, starring Janki Bodiwala, Hitu Kanodia, Niilam Panchal, and Hiten Kumar. Having garnered acclaim not only in Gujarat but also across India, it transcends language barriers with its universal appeal. With a spine-chilling plot and haunting visuals, the Gujarati masterpiece is poised to be a major draw for fans of the thriller genre.
Experience the magic of romance like never before with Lagan Special, a heartwarming tale featuring the heartthrob of Gujarat, Malhar Thakar along with the talented Puja Joshi, Mitra Gadhavi among others. Filled with quirky characters and heartfelt performances, Lagan Special celebrates the power of love, sacrifice, and hope. On the other hand, Kamthaan is a crime comedy, a laugh-out-loud extravaganza starring Hitu Kanodia, Sanjay Goradia, Arvind Vaidya, Darshan Jariwala, and a talented ensemble cast. Packed with witty humour and hilarious moments, Kamthaan guarantees non-stop entertainment for the entire family.
Commenting on the announcement, Shemaroo Entertainment Ltd. COO- Digital Business Saurabh Srivastava said, “We are thrilled to present the refreshing line-up of exciting movies for our audience. With ‘Vash,’ ‘Lagan Special,’ and ‘Kamthaan,’ we aim to provide a diverse range of genres, catering to the varied tastes of our viewers and offer something for everyone to enjoy. This Summer, we want audiences to immerse themselves in the world of Gujarati entertainment, right from the comfort of their homes.”
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
