iWorld
Eros Now Enables ‘Watch Offline’ Feature on Android Devices
MUMBAI: Eros International, announced today that Eros Now, its digital over-the-top distribution service for Indian language entertainment, has enabled its ‘Watch Offline’ feature on all Android devices for premium Eros Now subscribers at no additional charge. The service shall soon be available across all iOS devices as well.
Eros Now’s Watch Offline capability introduces another feature to satisfy the on-the-go lifestyle of our Eros Now subscribers across 135 countries. The new feature allows Eros Now subscribers to watch films when they have limited internet connectivity or low bandwidth while using the entertainment service. As part of the Premium subscription service, subscribers can now download movies from the service to their device for immediate viewing offline for as little as Rs.99 ($1.49) per month in India or $7.99 for international subscribers. To ensure the Watch Offline experience meets the demands of users, a choice of quality formats is available to expedite downloads and maintain the storage used for movies downloaded.
Commenting on the feature update, Rishika Lulla Singh, CEO, Eros Digital said, “As consumers lifestyles evolve, they are constantly looking to access and consume entertainment on-the-go. Eros Now believes in exactly this concept – providing endless entertainment at consumer’s finger tips, anytime, anywhere. With Watch Offline, we have made our films more accessible to our subscribers who no longer require an ongoing internet feed to enjoy the extensive catalogue of films on Eros Now. We will also soon be rolling out the feature to Apple consumers, introducing the offline feature across all iOS platforms.”
Watch Offline features:
• Unlimited playback of the titles downloaded to the device
• Download quality options are High, Medium or Low Bandwidth
• Storage management provided
• Browse ErosNow or use other services on the device while downloading
• My Downloads in Eros Now application displays titles available for offline playback
• No internet connection required to watch titles in My Downloads
• “Only download on wi-fi” option available in My Downloads
• Manage downloads stored on device
The offline viewing feature is the latest product enhancement attracting users and subscribers to Eros Now. Additional in-app features include regular updates of the latest Hindi, Tamil and other Indian language titles; the ability to customize content by creating personal watch lists; video progression, allowing users to continue watching content from where they previously left off and multi-language subtitles. All features are available to users across the globe accessing the app via any device.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
