Brands
Brewing artistry: Aliens Tattoo and Ironhill unveil unique fusion craft brewery
Mumbai: Aliens Tattoo, India’s leading tattoo brand, known for its creative custom tattoos uniquely designed based on the ideas, values, and beliefs of the consumer, and Ironhill Hyderabad, renowned for its craft brewing excellence, came together for an extraordinary partnership. The partnership came alive at an exciting experiential event held at Ironhill Hyderabad, seamlessly, focused on building a unique sensory experience and blended the two worlds of tattoo artistry and craft beer. This dynamic partnership endeavors to honor the artistry of tattooing alongside the intricate craft of brewing, presenting a remarkable experience that harmonizes these two distinctive forms of expression.
Ironhill Hyderabad introduced several remarkable brews, commencing with the ‘Cosmic Lager’, which infused the concepts and creative ethos of Aliens Tattoo. During this partnership, the two brands co-created the exclusive craft brew, set to be available exclusively at the Ironhill outlet. The aim was to craft a unique blend that seamlessly integrated the essence of both brands and provided a unique sensory experience.
Subsequently, the Tattoo Workshop offered an immersive experience, diving deep into the world of tattoo artistry. Under the expert guidance of celebrated and award-winning tattoo artists from Aliens Tattoo, participants engaged in a selfie session with the IG filter Aliens Tattoos x Ironhill, indulging in personalized design sessions, receiving one-on-one consultations, and delving into the intricate realm of tattoo artistry.
Ameesha Karnani, Brand Partnership Specialist, Aliens Tattoo, said, “We are delighted to have partnered with Ironhill and co-created a new brew, ‘Cosmic Lager’, which brings alive the flavour and creative thought process of Aliens Tattoo. Our aim is to offer consumers a multi-sensory adventure, both within our studio and beyond. Teaming up with Ironhill has allowed us to design a one-of-a-kind experience that combines taste and tattoo. At Aliens Tattoos, our brand identity revolves around delivering unique encounters, fueled by our dedication to artistic innovation. Partnering with respected brands like Ironhill enables us to create memorable moments for everyone involved.”
Prateek Rao, Head of Brand Marketing, Ironhill “Cosmic Lager embodies the spirit of creativity and partnership, reflecting the essence of both Aliens Tattoo and Ironhill. It’s a testament to the power of partnerships in crafting something truly remarkable.”
As the curtains draw on this extraordinary occasion, the enduring alliance between Ironhill Hyderabad and Aliens Tattoo ignites enduring inspiration and leaves an indelible mark on the creative landscape. Beyond a mere event, this partnership elevates into a narrative of brand collaboration, weaving an immersive experience that resonates deeply within the creative community, fostering a legacy of innovation and artistic synergy.
Furthermore, the crafted brew born from this partnership will be available for tasting at the Ironhill outlet in the Hyderabad location, inviting enthusiasts to experience the unique fusion of these two iconic brands.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
