Hindi
LeEco partners with Bollywood IIFA awards 2016
MUMBAI: On the back of a successful, high profile launch last week in New Delhi of its next generation devices, LeEco, the internet and technology conglomerate has made its next move into the star-spangled realm of Bollywood. The technology major has signed up as the official powered-by sponsor of the prestigious, highly celebrated International Indian Film Academy (IIFA) Awards 2016. This partnership signals the significant synergies between LeEco and the iconic Bollywood film awards brand. As the 17th edition of most spectacular celebration of Indian Cinema, IIFA will be held in the capital of Spain – Madrid from 23rd – 26th of June this year.
Entertainment is central to LeEco’s content ecosystem and to this end, the internet global entity has been making considerable investments in India by forging partnerships and alliances with best-of-breed names in movies, music & live TV. This association with IIFA Awards is therefore a step to further cement its association with entertainment, besides of course cashing in on the popularity of Bollywood among star-struck Indian consumers to bolster its marketing efforts for its Superphones and other coming products. In what could be termed as a strategic move on LeEco’s part, this IIFA association is aligned to LeEco’s overall objective of redefining entertainment and bringing its users an all-encompassing experience like no other.
Commenting on the significant association, Mr. Atul Jain, COO, Smart Electronics Business, LeEco India, said,“We are extremely delighted to have partnered with one of the most coveted platforms representing Indian cinema globally. Our key differentiator is our exceptional content ecosystem model in India that lets users enjoya seamless viewing experience on their phones and in the near future, other LeEco screens, similar to IIFA which celebrates and curates magical and memorable entertainment for everyone. This partnership truly exemplifies our India strategy for content – providing high quality curated Bollywood experience to our users, on-the-go.”
Over the years, IIFA has become one of the most eminent festivals that has taken Indian cinema beyond the realms of Indian cities, to countries and audiences across the globe. This is another compelling reason for LeEco to have partnered with IIFA. Also, so far IIFA as a platform has remained virgin territory especially in terms of association with any internetor smartphones company, making it a clutter-free and highly appealing category for LeEco.
As part of LeEco’s association with IIFA, the company is also presenting a never-before opportunity to its Superfans!Two lucky LeEco Superfans will get a chance to win a trip to Madridsponsored by LeEco and mingle with some of the most celebrated stars of the Indian film industry and notable dignitaries from India and across the globe.
LeEco, since its India launch early this year has been swiftly captivating the Indian market through various associations with prestigious names in the industry. LeEco’s content is centered on Entertainment – be it movies, dramas, reality shows, music and sports and is extremely focused on the Entertainment spectrum.
LeEco is now working with big names like Eros Now, YuppTV and Hungama in India. Through LeEco’s Membership program, users can get access to a collection of 2000+ movies that will be first released exclusively on LeEco devices, inclusive of premieres from Hollywood & Bollywood. Meanwhile, LeEco membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users’ audio experience to a brand new height.
Hindi
Edstead unveils ambitious H1 2026 content slate
New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.
MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.
Headlining the fresh originals:
- An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
- Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
- Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
- Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
- No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.
Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.
Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”
From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.
