MAM
Inkspell announces Drivers of Digital Awards 2016
MUMBAI: Inkspell has announced the inaugural edition of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards), the entries for which will open from 6 June 2016.
This event has been conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’. Eminent personalities like Apurva Chamaria (HCL), Debasis Chatterji (Netxcell), Dr A Nagarathna (NLUIS) Gaurav Mehta (OLX), Gyan Gupta (Dainik Bhaskar), Noor Warsia (DMA), Piyush Pushkal (Dell), Rahul Ramchandani (Google), Rubeena Singh (MoneyControl), S Rajendran (Acer) among many others are on the jury panel of the Drivers of Digital Awards 2016.
The objective of the Drivers of Digital Awards is to establish a globally recognized Awards property in India. Furthermore it will motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. The DOD Awards will encourage the entrepreneurship spree in the digital arena and celebrate the brisk pace of digital advancement in the country. It also aims to acknowledge and recognize the exceptional contributions to the digital growth by individuals, groups, as well as enterprises across different segments and sectors of the industry and act as a catalyst to the technological advancement and the progress in the national economy.
The Awards will have participation from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates. There are a total of 37 Awards to be given away. The entry submission is open to all in the broad categories of Digital Marketing Awards, Website Awards, Mobile Awards, Digital Financial Awards and Special Awards.
Drivers of Digital Awards 2016 is associated with the International Council of Digital Enterprises and Networks (a Digital Europe initiative), Dainik Bhaskar, Digital Market Asia, Iffort.com, Indian Television, India Today Group, Octane and others.
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
