MAM
Inkspell announces Drivers of Digital Awards 2016
MUMBAI: Inkspell has announced the inaugural edition of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards), the entries for which will open from 6 June 2016.
This event has been conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’. Eminent personalities like Apurva Chamaria (HCL), Debasis Chatterji (Netxcell), Dr A Nagarathna (NLUIS) Gaurav Mehta (OLX), Gyan Gupta (Dainik Bhaskar), Noor Warsia (DMA), Piyush Pushkal (Dell), Rahul Ramchandani (Google), Rubeena Singh (MoneyControl), S Rajendran (Acer) among many others are on the jury panel of the Drivers of Digital Awards 2016.
The objective of the Drivers of Digital Awards is to establish a globally recognized Awards property in India. Furthermore it will motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. The DOD Awards will encourage the entrepreneurship spree in the digital arena and celebrate the brisk pace of digital advancement in the country. It also aims to acknowledge and recognize the exceptional contributions to the digital growth by individuals, groups, as well as enterprises across different segments and sectors of the industry and act as a catalyst to the technological advancement and the progress in the national economy.
The Awards will have participation from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates. There are a total of 37 Awards to be given away. The entry submission is open to all in the broad categories of Digital Marketing Awards, Website Awards, Mobile Awards, Digital Financial Awards and Special Awards.
Drivers of Digital Awards 2016 is associated with the International Council of Digital Enterprises and Networks (a Digital Europe initiative), Dainik Bhaskar, Digital Market Asia, Iffort.com, Indian Television, India Today Group, Octane and others.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
