Brands
Paytm spreads its O2O reach with same day delivery for an unmatched user experience
MUMBAI: Taking its pioneering Online to Offline program steps ahead, Paytm, the largest mobile commerce and payment platform has announced to offer same day delivery on products in 20 cities. The company has begun with the deliveries with locally based commerce and will further add more categories to it. Currently, the same day delivery is available on large appliances, mobiles and is already active on the platform. Over INR 20 crore worth of orders in a month are shipped the same day to the customers.
Sellers themselves provide the delivery and installation service while Paytm enables them by training on how to manage online customer expectations and experience.
Paytm has over 1.2 lakh sellers on their platform out of which over 3000 are sellers who specialize in shipping large appliances locally. Paytm is aiming to add 10,000 more sellers in 50 top cities to spread the reach of O2O commerce further.
Paytm vice president Sudhanshu Gupta said, “Paytm is the pioneer of O2O and with same day delivery and installation managed by sellers being added to the arsenal we are able to cover a critical category of large appliances which cannot be shipped by traditional warehousing models.”
Paytm enables consumers to check whether products are available to from nearby sellers who can ship and service the orders. The consumers have to pay a nominal amount to avail the same day shipping and installation services.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
