MAM
Gaana introduces Ashish Vidyarthi – the “kahanibaaz” on Gaana Specials
MUMBAI: Gaana, India’s favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its Original Programming series “Gaana Specials”.
Prashan Agarwal, COO, Gaana said “Gaana Specials is our effort to enthrall audience across audio genre’s including but not limited to music related shows, movie reviews, comedy and story telling. Ashish is well known for his work in Bollywood, Tamil & Telugu movies and has a distinct tone which suits audio presentation. Through this show, called “Kahanibaaz”, for the first time people will listen to him narrating stories. Each episode in this series is a veritable performance piece, mixed and sound designed like an audio movie.”
The show is inspired by stories from all around the world – from Alexei Tolstoy to Oscar Wilde to O Henry – which have been brilliantly adapted and reinvented into the Indian context by writer Saurabh Bhramar.
This rich musical narration experience series is now live on Gaana for the listeners. The first season has 10 episodes and every 15 days a new episode will be featured. Apart from the original content audio shows, this meta-story interweaves good music with life experiences, and progresses from episode to episode.
The episodes are mixed and designed like an audio movie. Each episode has around 4 to 5 chunks of talk, each chunk ranging from 5-8 minutes.
Along with the stories that Kahanibaaz narrates, Ashish Vidyarthi threads together his own personal stories. Through this meta-story, the listeners get to know about Ashish’s personality, which seems a bit eccentric and strange. The stories for the First Season are in the dark space, featuring horror and morbid tragedies. The mystique of Kahaanibaaz will be revealed in Season 2 only.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
