Applications
“Tummoc offers a range of key services aimed at improving the commuting experience for users”: Monalisha Thakur
Mumbai: Back in 2016, two of our co-founders (who also happen to be husband and wife) Hiranmay and Monalisha were working in sales. While travelling around the country for work, they realised something. They realised that India has such a well-connected and widespread public transportation system. Yet, so many of us would rather depend on other options. This realisation also came from their past experiences. Like when Monalisha was expecting and would struggle to find conveyance either to work or to appointments. Or when Hiranmay was extremely unwell and had to make his way to the hospital all on his own and once again there was no conveyance available. Seeing one another’s struggles also contributed to this realisation.
After giving it more thought, the husband and wife duo decided to do something about it. Having a background in sales, they didn’t know too much about technology and its application. But they were determined, and they just needed to find another musketeer for their trio. That’s where Narayan came into the picture. The trio recognised that with technology, they could address this problem. The plan was to provide a solution for short-distance travel to and from bus, train & metro stations. This would help people connect to public transportation. And Bykerr was born.
Bykerr allows users to book bikes and autos for their first and last mile. Thus, solving the problem of first & last-mile connectivity.
From 2016 to 2019, Team Bykerr was busy around-the-clock. The groundwork was being laid. Creating an MVP, getting the first 1000 users, and carrying out Alpha and Beta testing. Then, acquiring grants and gaining new market access. Establishing Collaborations with Government State Transport Units, Mobility Foundations & Research Institutes. In the long run, the objective was to create a public transportation information platform.
Indiantelevision caught up with Tummoc co-founder & CMO Monalisha where she gave a brief overview of Tummoc and many more…
Edited excerpts
On the inspiration to create Tummoc
As the Chief Marketing Officer at Tummoc, I can share that our inspiration stemmed from a deep understanding of the challenges commuters face with traditional transportation options. We saw an opportunity to leverage technology to revolutionise the commuting experience, making it more accessible, efficient, and convenient for all. Our vision was to create a seamless and integrated mobility solution that would empower commuters to navigate their daily journeys with ease.
On addressing the challenges commuters face with traditional transportation options
A: At Tummoc, we address the challenges faced by commuters through a comprehensive suite of services designed to enhance the commuting experience. From cashless transactions and real-time updates to personalised journey planning and first and last-mile options, we prioritise convenience, reliability, and accessibility. By streamlining the booking process and providing access to multiple modes of transport on a single platform, we empower commuters to navigate their daily journeys with ease and efficiency.
On the key services offered by Tummoc to improve the commuting experience
A: Tummoc offers a range of key services aimed at improving the commuting experience for users. These include cashless transactions, real-time updates, digital ticketing for public transport, accurate actionable public transport information, personalised journey planning, all-in-one tickets and first and last-mile connectivity. By providing access to multiple modes of transport on a single platform, we streamline the booking process and empower commuters to navigate their daily journeys with ease and efficiency.
On leveraging data-driven insights to enhance public transport accessibility and efficiency
A: At Tummoc, we leverage data-driven insights to enhance public transport accessibility and efficiency. Through data analytics and predictive modelling, we gain valuable insights into commuter behaviour, traffic patterns, and demand-supply dynamics. This allows us to optimise routes, improve service reliability, and enhance overall public transport accessibility and efficiency. By continuously analysing and refining our services, we ensure that they remain responsive to the evolving needs of our users.
On facilitating proper asset distribution planning for MaaS providers to meet the demand effectively
While we do not directly manage asset distribution for Mobility-on-Demand providers, as a Mobility-as-a-Service platform, we form strategic partnerships with leading Mobility-on-demand players, we ensure that our platform effectively supports seamless ride allocation and meets user demand efficiently.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
