Brands
MRF Tyres launches Biking community for passionate bikers
MUMBAI: Leading Indian Tyre manufacturer MRF Tyres on Friday announced the launch of a one of a kind riding community ‘Ride Along with MRF.’
During the ICC Cricket World T20, MRF launched an initiative to add Thrill to the lives of two-wheeler owners across India. With over three lakh riders participating, it was a highly successful campaign. It also gave MRF an insight into the latent needs of bikers across India. So MRF decided to cater to these needs and fuel the passion of the riders.
This fan run portal launched by MRF aims at making group riding a more accepted phenomenon. Two-wheeler owners across India have the passion for riding, but most feel that it is a very daunting task. MRF aims at not only catering to the rising need but also making ‘going on rides’ a safe, enjoyable activity that any two wheeler owner can set out to do. The idea is to create a place where a rider, with any bike or biking experience, can come and fuel his/her passion for riding.
Additionally, MRF will also galvanise fellow riders to join the monthly ‘Ride for a Cause’ promoting a social cause or celebrating an occasion. These will be special rides which aim to raise awareness about cause across India.
Commenting on the eve of the launch of this unique initiative, MRF Tyres marketing- EVP Koshy Varghese said, “Most biking communities in India are for hard-core bikers. They are either started by Bike Brands or a set of enthusiastic riders of a particular kind of bike. Our vision is to get every bike owner in India to explore India on two-wheels. All they need is a passion for riding. So we have created a platform that helps organise and plan weekend trips that anyone can do. We want 3 or 4 friends with bikes to set simply out on rides, armed with information, support and fun ideas while being fully prepared and safe. And above all, we want to create ride stories for everyone to remember and share with their friends and family.“
While the community will start off with MRF Ride Ambassadors in 9 cities across India namely – Mumbai, New Delhi, Kolkata, Chandigarh, Pune, Nagpur, Bangalore, Hyderabad and Dharmashala.
Some of the key features of the community are – find exclusive Ride ideas, curate ride stories across the country for the larger public, meet and network with fellow bikers, etc.
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
