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Q2-16: Facebook ad revenue up 63percent, income triples

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BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 63percent year-on year (Y-o-y) for the second quarter ended 30 June 2016 (Q2-16, current quarter) at $6,239 million as compared to $3,827 million in Q2-15. Advertisement revenue growth in percentage terms was led by the US and Canada (68.5percent growth) and the A-Pac (66.8percent growth) regions. Ad revenue share by geography in Q2-16 was: US and Canada –49.3 percent; Europe – 24.8percent; A-Pac – 16.2 percent, and the rest of the world (ROW) – 9.7percent.

Facebook reported 59.2 percent growth in total revenue at $6,436 million as compared to $4,042 million in the corresponding quarter of the previous year.The social media giant’s net income in Q2-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

Growth in revenue in percentage terms was also led by growth from the US and Canada (63.3percenty-o-y growth) and the A-Pac (64.5percenty-o-y growth) geographical regions. A major share of Facebook’s revenue (49.9 percent) came from the US and Canada region, while the A-Pac regioncontributed 15.9percentto revenue in Q2-16. Europe’s contribution to Facebook revenue was 24.6percent and ROW contributed 9.5percent during the same period.

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“Our community and business had another good quarter,” said Facebook founder and CEOMark Zuckerberg. “We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.”

Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.
 

It is evident from Fig 2 below that the share of revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though in Q2-16, revenue share from the ROW has shown a slight resurgence.

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Facebook’s daily average users (DAU) increased 16.5 percenty-o-yin the current quarter to 1,128 million as compared to 968 million in Q2-15. For the current quarter,A-Pac (21.4percenty-o-ygrowth) and the ROW (21.6percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q2-16 DAU from US and Canada grew by 6.7percenty-o-y, while Europe DAU grew 10.5 percenty-o-y. Please refer to Fig 3 below.

The proportion of people logging on to Facebook on their mobiles has grown to 91.6percent in the current quarter as compared to 87.2percent in Q2-15 and 90.7percent in the immediate trailing quarter (Q1-16).

The curve B in Fig 3 below signifies the ratio of DAUs’ to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs’ to DAUs’. Mobile DAU’s in Q2-16 have increased 22.4percenty-o-y to 1,033 million as compared to 844 million in Q2-15.
 

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ARPU

Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $3.82 as compared to $2.76in Q2-15 and $3.32 in Q1-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $14.34 in the current quarter. Corresponding numbers for other regions for Q2-16 were Europe $4.72; A-Pac $1.77; ROW $1.13.

 

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Brands

Page Industries posts steady Q3 growth, declares Rs 125 interim dividend

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MUMBAI: It’s time to brief the markets: Page Industries is showing that even when regulations tighten, it can still keep its footing in the innerwear business. The Bengaluru-based apparel major has reported its financials for the quarter ended 31 December 2025, delivering a performance that remains steady and well put together.

The company’s top line showed plenty of elasticity this quarter. Revenue from operations stretched to Rs 1,38,675.71 lakhs, a healthy jump from the Rs 1,29,085.82 lakhs reported in the preceding quarter. Compared to the same period last year, which stood at Rs 1,31,305.10 lakhs, it’s clear the brand’s grip on the market isn’t loosening. Total income for the quarter, including other finance gains, reached a comfortable Rs 1,39,919.03 lakhs.

However, it wasn’t all smooth silk. The Government of India’s new unified Labour Codes, covering everything from wages to social security, officially kicked in on 21 November 2025. This regulatory shift forced Page Industries to account for a one-time “exceptional item” cost of Rs 3,500.42 lakhs to cover incremental employee benefits and related obligations. Despite this Rs 35-crore legislative snag, the underlying business remained robust. Profit before tax stood at Rs 25,625.35 lakhs after the exceptional hit, and without that one-off cost, the figure would have been a more muscular Rs 29,125.77 lakhs. Net profit for the quarter came in at Rs 18,953.64 lakhs.

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Total expenses rose to Rs 1,10,793.26 lakhs, driven largely by raw material consumption of Rs 30,162.65 lakhs and employee benefits of Rs 23,310.66 lakhs. Even so, the company’s operational strength ensured the bottom line remained firmly stitched together.

For shareholders, the news is particularly “fitting.” The Board has declared a third interim dividend for 2025-26 of Rs 125 per equity share. The record date has been set for 11 February 2026, with the payment scheduled on or before 6 March 2026. This follows two previous interim dividends of Rs 150 and Rs 125 declared earlier in the financial year, reinforcing the company’s commitment to sharing the spoils of its success.

Looking at the nine-month stretch ending December 2025, Page Industries has amassed total income of Rs 4,04,090.59 lakhs, with total comprehensive income of Rs 58,231.49 lakhs. While the basic earnings per share for the quarter dipped slightly to Rs 169.93, compared to Rs 183.48 in the same quarter last year, the year-to-date EPS remains a solid Rs 524.57.

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Auditors at S.R. Batliboi & Associates LLP have given the results a “limited review” thumbs up, reporting no material misstatements. It seems that, as far as Page Industries is concerned, the business remains as well-constructed as its famous Jockey briefs.
 

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