MAM
Publicis’ Nakul Chopra elected AAAI president
MUMBAI: Publicis Communications India CEO Nakul Chopra has been elected president of Advertising Agencies Association of India (AAAI) for the year 2016-2017 at its Annual General Body Meeting. This comes after he successfully served as the chairman of Goafest Organising Committee for year 2016.
Following this announcement, AAAI also selected Dentsu Aegis Network south Asia CEO and chairman Ashish Bhasin as the vice-president of the association.
Other members of the Executive Committee in alphabetical order are:
C V L Srinivas Group M Media India Pvt Ltd
Ganesh Baliga Fifth Estate Communications Pvt Ltd
Kunal Lalani Crayons Advertising Ltd
Pranav Premnarayen Prem Associates Advertising & Marketing
Rana Barua Contract Advertising (India) Pvt Ltd
Srinivasan K Swamy R K SWAMY BBDO Pvt Ltd
T Gangadhar Mediaedge:Cia India Pvt Ltd
Vivek Srivastava Innocean Worldwide Communication Pvt Ltd
Immediate Past President, Dr M G Parameswaran will be the ex-officio member of the new AAAI Executive Committee.
The Advertising Agencies Association of India (AAAI) is the national organisation of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
