MAM
Kyoorius’ 2nd edition of Zee MELT is scheduled for August 2016
MUMBAI: Kyoorius is all set to host Zee MELT 2016 on 26 and 27 August with a brilliant line-up of speakers and panel discussions. Its first time in Delhi, the unique festival aims to bring together advertising, digital, marketing, emerging technologies, media and PR industry to celebrate creativity. MELT is a 2-day rollercoaster event conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.
This year MELT 2016 will feature some of the most influential names in the business of creativity and marketing communications. It will have sessions curated for different interests, skill sets and audiences. From advertisers, industry experts such as Ted Mellström (Art Director, Forsman & Bodenfors, Sweden) to leading marketers like Per Nilsson (Corporate Communication & Marketing Director at Semcon, Sweden) and Mark van Iterson (Global Head of Design & Concept at Heineken, Amsterdam), the top professionals, will be presenting and engaging at the anchor events of melt. Some other speakers to watch out for are Tom Betts (Chief Data Officer, Financial Times), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Karrelle Dixon (Director of Emerging markets, Wieden+Kennedy ) to name a few.
MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 2000 creative, marketing people will convene to discuss, inspire and learn through sharing and interaction.
The stimulating line-up of speakers and the agenda for the second edition of ZEE MELT 2016, is ready to be browsed through at Readytomelt.com, a dedicated website for the festival. This website boasts of a full line up of speakers from all over the world, spanning a variety of events throughout the 2 days.
The content for MELT 2016 is divided across four key pillars i.e. Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at MELT 2016.
Commenting on the line up, Kyoorius CEO and founder Rajesh Kejriwal said, “The aim of MELT 2016 is to spoil its attendees with choice of multiple sessions that not only excites and informs but also engages them. What sets this edition apart are the best speakers and presenters from the industry with the addition of experience zones and workshops. We want our partners and all attendees to get the most out of their time at MELT 2016.”
All delegates can sign up for individual events which can be bookmarked. Zee MELT 2016 welcomes everyone to create their own itinerary for each day in accordance to their predilection.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
