MAM
TVS Emerald signs Housing.com as official partner
MUMBAI: TVS Emerald, the real-estate division of the USD 7 billion TVS Group, has signed a strategic deal with Housing.com. As part of the deal, Housing.com will be the official partner for TVS Emerald to offer digital marketing solutions to the company for a period of one year.
The digital marketing solutions from Housing.com is a specialized offering that covers a wide gamut of services that have been developed in-house for the real estate sector. The scope of this partnership entails content creation and digital media that include a gamut of services like Slice View, AreaWiki, Falcon, search engine marketing, display network, lead generation and lead management.
Commenting on the partnership, R Chandramouli , President and CEO , TVS Emerald, said, “Within a short span of time, TVS Emerald has become one of the most trusted names in the sector. The objective of this partnership is to leverage the domain expertise Housing.comoffers through its cutting-edge digital innovations by helping us reach out to a large number of potential customers in the digital space.”
Speaking about the partnership, Mani Rangarajan, Chief Business Officer, Housing.com said, “TVS Emerald is a leading real estate player in southern India and our association with them is one of our major forays in the region. This is also a crucial partnership for us as we are offering end-to-end digital marketing solutions including lead generation and lead management. We look forward to working closely with the team at TVS Emerald and hope this is the beginning of a long-term relationship.”
TVS Emerald has successfully completed their first project Green Hills in Perungalathur, Chennai consisting of 448 Apartments and 123 Villas on 15 acres of land. This project is completely sold out and possession was given ahead of the schedule. Currently, TVS Emerald has an on-going project, Green Acres in 18 acres of land in Kolapakkam (near Tambaram), Chennai.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
