iWorld
PepsiCo is exclusive global launch partner for Twitter’s promoted #Stickers
MUMBAI: Twitter has launched creative expression tools, #Stickers to help marketers revive their brands. Using this, users can add a prop of creativity to photos and connect them to the world on the platform. Various GIFs, polls and emojis are being launched to help brands drive deeper customer engagement.
Starting today, brands can also create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. This represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.
Embeddable Tweet:
Now live: 74 new #Stickers to use and explore on Twitter! What's your favorite? We're pretty stuck on these. ⬇️ pic.twitter.com/IMBmnwuOG3
— Twitter (@twitter) August 10, 2016
Brands can design four or eight stickers like accessories and other props for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning photos with the brand’s sticker will be connected and discoverable to anyone who taps the brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.
Pepsi is the exclusive launch partner of promoted #Stickers, and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of their global PepsiMoji campaign. The partnership also includes a custom niche creator campaign showing consumers how to use their #Stickers, as well as a branded Pepsi emoji and a promoted trend. This campaign marks the largest partnership between Twitter and Pepsi to date.
Promoted #Stickers are available globally to select marketers with a managed account.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
