Ad Campaigns
Sony Pictures Network to LIVE telecast UFC 202 in India
MUMBAI: After the success of the most anticipated fight of the year, UFC 200, the Sports Cluster of Sony Pictures Network (SPN) will now broadcast the explosive, UFC 202. The highly volatile fight card will see current Featherweight Champion, Conor McGregor take on Nate Diaz in the Welterweight bout. The much awaited event will be telecast LIVE and exclusive, on 21 August, 2016, at 0730 hrs on Sony SIX, Sony SIX HD and SONY ESPN, and the repeat telecast at 1730 Hrs on Sony SIX, Sony SIX HD and SONY ESPN, SONY ESPN HD. UFC 202 will also be available for live streaming on SonyLIV -http://www.sonyliv.com/
Nate Diaz is a dangerous striker, with a ferocious ground game. In UFC 196, Nate submitted Conor McGregor in the second round itself making him one of the most exciting mixed martial arts fighters in the world. On the other hand, Conor McGregor fully believes that that he can avenge the second-round submission loss against Nate Diaz at UFC 202. MMA fans all over the world, waiting to see this rivalry at the Octagon, makes UFC 202 possibly one of the biggest fights of all time.
The UFC 202 fight card also features other high profile fights, where Anthony Johnson takes on Glover Teixeira and Rick Story faces Donald Cerrone amongst a few others.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
