MAM
MindShift new wing’s stylized visuals to amplify user engagement
MUMBAI: Seeing is believing. MindShift Interactive will be launching its new wing, MindShift Studios, to assist brands develop original and stylized content. The content will help deliver strong visual campaigns that increase awareness and amplify brand-user engagement.
Research suggests that 93 per cent of all human communication is non-verbal, and it becomes clear that a visual online presence is critical. When it comes to marketing your business, imagery speaks volumes. Not only do pictures and videos make a bigger impact, they do it in short time. The growth of visual content in the form of photos and videos is increasing with millennials pursuing an ever-growing need for fresher content, each time.
MindShift Studios satiates this need by providing personalised content through a network of skilled photographers and videographers, who then help curate content with in-house visualizers, story creators and influencer relationship managers. The journey towards bespoke visual content production gets unraveled in their unique model which entails handpicking the right videographer or photographer as per client requirements, and partnering them with digital influencers to create a personalised, amplified story that can be leveraged across social media.
With over five years of creating such visual stories for brands like Kiehl’s, Lancôme, JW Marriott, Splash Fashions and many more within the beauty, lifestyle and hospitality sector, MindShift Studios has launched a focused arm towards growing across the country and building a MindShift on promising partnerships. The company will primarily cater to the lifestyle, hospitality, fashion and beauty industry.
Their services will include:
• Visual Campaign Management: This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content.
• Personalised Visual Production: Every project will create concepts with a mood board, develop and execute the ideas.
• Live Events: Capturing Live events using a storytelling approach with the help of engaging rich media and blended in well with user generated content to continue the momentum.
• Instagram Influencer meet ups: Involving influencers through an offline approach to generate buzz and propel evangelism. A base of over key opinion leaders, celebrities and social media influencers team up to provide the right experience.
• Influencer Takeovers: Content curators will take over the brand’s social media accounts and bring in a uniqueness that will help increase consumer engagement and the overall brand reach.
Speaking on the occasion, MindShift Interactive CEO Zafar Rais, states, “With over five years of creating personalised visual content within the lifestyle, hospitality, beauty and fashion space, we recognize the impact of curated stories. Witnessing the growing demand for visual content, we wanted a focused and progressive business unit that partnered with skilled photographers and videographers to tell these stories. The need will be satiated through the impeccable team we have put together at MindShift Studios towards creating a shift in the way stories must be articulated on digital.”
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
