MAM
MindShift new wing’s stylized visuals to amplify user engagement
MUMBAI: Seeing is believing. MindShift Interactive will be launching its new wing, MindShift Studios, to assist brands develop original and stylized content. The content will help deliver strong visual campaigns that increase awareness and amplify brand-user engagement.
Research suggests that 93 per cent of all human communication is non-verbal, and it becomes clear that a visual online presence is critical. When it comes to marketing your business, imagery speaks volumes. Not only do pictures and videos make a bigger impact, they do it in short time. The growth of visual content in the form of photos and videos is increasing with millennials pursuing an ever-growing need for fresher content, each time.
MindShift Studios satiates this need by providing personalised content through a network of skilled photographers and videographers, who then help curate content with in-house visualizers, story creators and influencer relationship managers. The journey towards bespoke visual content production gets unraveled in their unique model which entails handpicking the right videographer or photographer as per client requirements, and partnering them with digital influencers to create a personalised, amplified story that can be leveraged across social media.
With over five years of creating such visual stories for brands like Kiehl’s, Lancôme, JW Marriott, Splash Fashions and many more within the beauty, lifestyle and hospitality sector, MindShift Studios has launched a focused arm towards growing across the country and building a MindShift on promising partnerships. The company will primarily cater to the lifestyle, hospitality, fashion and beauty industry.
Their services will include:
• Visual Campaign Management: This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content.
• Personalised Visual Production: Every project will create concepts with a mood board, develop and execute the ideas.
• Live Events: Capturing Live events using a storytelling approach with the help of engaging rich media and blended in well with user generated content to continue the momentum.
• Instagram Influencer meet ups: Involving influencers through an offline approach to generate buzz and propel evangelism. A base of over key opinion leaders, celebrities and social media influencers team up to provide the right experience.
• Influencer Takeovers: Content curators will take over the brand’s social media accounts and bring in a uniqueness that will help increase consumer engagement and the overall brand reach.
Speaking on the occasion, MindShift Interactive CEO Zafar Rais, states, “With over five years of creating personalised visual content within the lifestyle, hospitality, beauty and fashion space, we recognize the impact of curated stories. Witnessing the growing demand for visual content, we wanted a focused and progressive business unit that partnered with skilled photographers and videographers to tell these stories. The need will be satiated through the impeccable team we have put together at MindShift Studios towards creating a shift in the way stories must be articulated on digital.”
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
