MAM
Noise’s Luna Ring wins 2024 Red Dot Design Award
Mumbai: Noise, a connected lifestyle tech brand, has been honoured with the prestigious Red Dot Award in the category of Product Design for its flagship wearable Luna Ring wearable device. This globally-renowned award recognizes Noise’s excellence in design quality and innovation.
Launched last year as the segment’s first smart ring, the Luna Ring represents Noise’s dedication to design-driven innovation in wearable technology. Conceptualized and crafted in-house, this compact and comfortable device blends advanced health monitoring capabilities with a stylish, discreet form factor.
The Luna Ring elegantly houses research-grade PPG, motion, and body temperature sensors within its durable titanium casing – a feat of miniaturization that marries cutting-edge biometrics with premium materials. Beyond its sleek aesthetics, this smart ring tracks over 70 biometric signals, providing valuable insights into sleep quality, activity levels, and overall well-being. The product’s design focuses on elevating both functionality and wearability for a seamless user experience.
The Luna Ring represents the perfect symbiosis of Noise’s innovative spirit and design prowess. Packed with advanced sensors and intuitive user interfaces, it allows users to conveniently track their health, fitness, and daily metrics while making a bold statement with its sleek, minimalist aesthetics.
Established in 1955, the Red Dot is an internationally respected mark of excellence that has become a coveted seal for exceptional design works across product, communication, and concept categories. By securing this distinction in the Product Design segment, Noise has cemented its position among the global vanguards of design leadership. For 2024, an international jury meticulously evaluated thousands of product designs from companies across the globe before bestowing the ‘Red Dot’ distinction upon Noise’s Luna Ring – a seal reserved only for products featuring truly outstanding designs.
“Design thinking has been the guiding force behind our product vision at Noise,” said Amit Khatri, co-founder at Noise. “We blend cutting-edge features according to user needs while packaging them in an exquisite design language. Being named a Red Dot winner for the Luna Ring validates our brand’s relentless commitment to this design philosophy. This prestigious award recognizes our ability to develop connected wearables that not only offer superior functionality but also elevate the user experience through an exceptional design crafted around their needs and preferences.
As a Red Dot laureate for 2024, Noise’s Luna Ring will be featured in the Red Dot Design Yearbook, online exhibitions, and museums. The company is also invited to celebrate this milestone at the Red Dot Award Ceremony and Designers’ Night in June 2024.
AD Agencies
The Advertising Club adds new categories to Creative Abby 2026
Awards expand global focus; entries open until 6 April
MUMBAI: The Advertising Club has unveiled a fresh set of categories for Creative Abby 2026, sharpening the awards’ global edge while keeping creativity firmly centre stage.
The updated entry form, reflecting all category refinements, is now live on the Club’s website. The awards continue their partnership with The One Club and The One Show. Entries close on April 6, 2026, and eligible work must have been released between April 1, 2025 and March 31, 2026. Winners will be announced at Goafest 2026.
This year, the Abby Awards Governing Council went a step further, inviting some of India’s most awarded creative leaders and global jury veterans to help reimagine the categories and judging process. The result is a sharper, more future facing framework.
Two new categories have been introduced:
Social content and influencer marketing
Recognising the fast expanding universe of digital creators, collaborations and community building.
Creative commerce, use of data and B2B
Celebrating innovation across online and offline commerce, payment solutions, data driven channels, creative B2B and immersive brand experiences.
Both categories are designed to reward craft and quality of impact, rather than pure effectiveness metrics.
In a bid to stay relevant in a rapidly evolving digital landscape, seven sub categories within the Digital vertical have been removed after being deemed redundant.
Three social good verticals, Green Abby, Red Abby and Diversity Equality and Inclusivity, have now been merged into a single category titled Sustainability and Inclusion, bringing purpose driven work under one cohesive umbrella.
The Mobile category has been discontinued, reflecting the reality that mobile is no longer a niche medium but embedded across digital formats. The new Social Content and Influencer Marketing vertical is expected to absorb much of this work.
Acknowledging the role of marketers in driving creative excellence, a new honour titled Client of the Year has been introduced. It will be awarded to the client whose brands accumulate the highest number of points.
There is also a key change in how Creative Agency of the Year is calculated. Previously determined by points across eight traditional categories such as Print, Film, OOH, Integrated, Audio and Digital, the award will now consider performance across 18 creative categories, excluding Video Craft and Young Maverick Abby. The shift broadens the competitive canvas and reflects the industry’s expanding definition of creativity.
The Advertising Club president and McCann India CEO Dheeraj Sinha said Goafest has long stood for collaboration and creative excellence. He noted that in its 57th year, the Abby Awards continue to raise the bar and bring together the brightest minds in the business.
Abby Awards 2026 chairperson Ajay Kakar, added that the categories had been co created with leading creative luminaries for the first time. He expressed gratitude to The One Club and The One Show for supporting the judging process over the past five years and thanked agencies and clients for their consistent participation.
With new categories, sharper criteria and a broader lens on creativity, Creative Abby 2026 signals that in advertising, evolution is not optional. It is the brief.
