Ad Campaigns
Cleartrip releases TVCs about new features
MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.
The films will be launched across offline and online mediums including television and popular digital platforms.
The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.
Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.
Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.
Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”
Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
