MAM
Oasis Fertility partners with Qoruz to optimise influencer marketing efforts
Mumbai: Qoruz, an influencer marketing analytics platform, has announced a new strategic partnership with Oasis Fertility, a comprehensive healthcare provider specializing in fertility treatments. This collaboration is set to redefine digital engagement strategies within the fertility sector by integrating Qoruz’s robust influencer marketing solutions with Oasis Fertility’s expert medical services. The partnership aims to deploy targeted influencer marketing campaigns that will amplify awareness and educate the public on available fertility treatments, ultimately bridging the gap between potential patients and advanced healthcare solutions.
Qoruz co-founder and CEO Praanesh Bhuvaneswar shared his thoughts on this collaboration, “At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform’s advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions.”
Oasis Fertility chief marketing officerSoumyadip Chatterjee said, “Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.”
By leveraging Qoruz’s precision in identifying and managing influencer collaborations, Oasis Fertility intends to extend its reach, offering support and expert guidance to more individuals and couples navigating the challenges of infertility. The collaboration between Qoruz and Oasis Fertility reflects a shared commitment to use ethical and data-driven influencer marketing strategies to reach individuals in need of fertility solutions, ensuring high-quality information and support is accessible.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
