DTH
Pay and play multi-genre Music+ on Tata Sky
MUMBAI: DTH player Tata Sky launched the “nation’s first service with four music genres on a pay TV platform” in Mumbai on Wednesday. Christened ‘Music+’, it has been launched in partnership with digital entertainment company Hungama.
Segregated into four segments – Mehfil, Indie Rootz, Jazz and More, and International, the service will be co-curated by composer trio Shankar Ehsaan Loy.
Music+ will give Tata Sky subscribers exclusive access to a rich trove of music content ranging from the classics to the latest launches, and this will include music videos, concerts and artist interviews spanning genres from international pop, country, rock and indie music to jazz and blues, sufi, folk, nazms and ghazals. Subscribers of the service will be able to watch some of the biggest on ground music events and festivals in the country on their screens, says the company.
The proposed line-up of artistes to be featured on Music+ includes Pankaj Udhas, Jagjit Singh, Elvis, Abba, Miles Davis, Eric Clapton, Salim Sulaiman, Armaan Malik, and others.
Tata Sky Music+ will be available on channel number 817 and will be available for all Tata Sky subscribers free for the first five days and subsequently priced at Rs three per day.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
