Brands
Zee Mundo hires Steinbranding
MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee Mundo, the new Bollywood movie channel which was recently launched in the US Hispanic Market.
Steinbranding has been delivering successful branding projects in Latin America, US and Asia, for more than 16 years. In addition to the channel branding, the company is in charge of producing daily and monthly promos for ZEE Mundo, with special campaigns and stunts.
Zee Mundo provides exclusive and original HD Bollywood movies from the Zee library to the Hispanic audience in the US. It was recently launched in Dish Latino and Sling Latino. The programming offering includes titles that cover five genres (action, suspense, romance, drama and comedy), all dubbed completely in Spanish.
“The fact that we were chosen as partners for Zee Mundo’s arrival in the USH market is very important for us, especially after having produced 15 projects exclusively in India and more than 35 in Latin America. We are pleased to create new commercial opportunities in the region”, said Guillermo Stein, Steinbranding CEO.
Furthermore, he added: “Our experience is mainly focused on the creation of brand architecture. We work together with the networks’ in-house teams and produce promos, graphic packages, full-on rebrandings, design for Over-The-Top services (OTT), Subscription VOD (SVOD), news graphic packages, sport events, Idents, special promos, upfronts, trailers and other audiovisual media.”
Zee Mundo programming manager David Cabán emphasized: “Steinbranding consistently gives us the highest level of creativity and production. Its work reflects the outstanding quality values of modern Bollywood cinema presenting our audience a complete product full of elegance and magic.”
Likewise, Zee Mundo marketing and communication manager Rolando Figueroa stated: “We are very satisfied with the support Steinbranding‘s creative team gives us. It is a very professional company and they are helpful with all our requirements.”
Steinbranding has been in charge of several projects in Latin America such as the creation of Doki, Discovery Kids’ brand character, graphic campaigns for Discovery Channel, the complete re-branding for Canal (á), TV Azteca 7 and Azteca 13, Telefé, TV Pública Argentina, Elgourmet.com, Encuentro, Fox, Film &Arts, Fox sports, Paka Paka, Studio Universal, Yups, Cosmopolitan, DeporTv, Ecuador TV and HBO, among other channels. Stein branding has also created the visual language for projects such as Cablevisión, América, Utilísima, Hallmark, CityMundo, CityFamily and MovieCity.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
