iWorld
Playflix K-Drama app wins ‘Best App of the year 2024’
Mumbai: The super-entertainer app Playflix K-Drama has added another feather in its cap by winning the ‘Best App of the Year’ in the recently held Digital Media Excellence Awards 2024.
One Take Media Co, the global media production &distribution house that has launched the app is a leading contributor in bringing binge worthy Korean contents to India. And with it’s award-winning OTT App ‘Playflix K-Drama’, it brings a variety of popular Korean dramas dubbed in regional India languages like Hindi, Tamil and Telugu along with English subtitles to its Indian viewers.
A content-streaming OTT app with a subscription model, Playflix K-Drama app boosts of 10,000 hours of entertainment, 9000+ Eps. of Korean content. Shamoly Khera, Joint Managing Director, One Take Media said, “Playflix K-Drama arrives at a perfect time when the Hallyu wave has taken over the Indian subcontinent. Korean dramas have a short episode format, great production quality, award-winning actors and the production is aesthetically pleasing for a wide audience.”
Besides award-winning Korean Dramas, Playflix K-Drama has recently added new and exciting Korean dramas like Medical Top Team, The Banker, Pride & Prejudice, Lonely Enough To Love, Summer Strike, Sweet & Salty Office, The Villain Of Romance. Playflix K-Drama is available for download on the Google Play Store for Android users and the Apple Store for iOS users. For those who wish to enjoy a full-screen experience, Playflix K-Drama is also available on Amazon Fire TV.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
