Ad Campaigns
Multi-media ad campaign to popularise gold coin
NEW DELHI: A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover newspapers, radio, digital and select cinema halls.
More information on Indian Gold Coin can be accessed on www.indiangoldcoin.com or toll free number 1800 1800 000.
The coin is available in denominations of 5 gm and 10 gm coin, and 20 gm bar. The coins are available at all MMTC outlets across India, along with select branches of seven Banks – Indian Overseas Bank, Vijaya Bank, Federal Bank, Yes Bank, Andhra Bank, ICICI Bank and HDFC Bank. Indian Gold Coin is available at about 383 outlets across India now.
The coin was launched by the prime minister Narendra Modi on 5 November 2015. It is India’s first-ever sovereign gold offering, and are hallmarked by the Bureau of Indian Standards (BIS) for purity. The creation of a national branded coin, of uniform price and quality has addressed the trust deficit that exists around the buying and selling of gold. It aligns with the “Make in India” priority of the Government.
The coin has the national emblem Ashoka Chakra engraved on one side and Mahatma Gandhi on the reverse. Its other unique features include 24 Karat 999 fineness purity, positive tolerance, both in weight and purity, tamper-proof packaging and advanced anti-counterfeit features.
The coin is minted in India from gold sourced domestically from Gold Monetisation Scheme. It enters the international basket of national gold coins which is minted locally by the Indian Government Mint in Mumbai and Kolkata. It will aid in recycling of gold through transparent buy-back option being brought by MMTC.
Through the coin, the Government aims to reduce dependence on gold imports to meet the local gold demand as Indian Gold Coin is being minted from the gold collected under Gold Monetization Scheme (GMS).
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
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AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
