MAM
Lenskart sets out to solve the widespread problem of myopia in children
Mumbai: Recognising the global surge in myopia rates among children, Lenskart has taken up the challenge to tackle the pressing issue head-on. In India alone, the prevalence of myopia rates is as high as 21.19 per cent in 5 to 15-year-old urban children and is projected to reach over 50 per cent soon. In South East Asia, for instance, 80 per cent of Singaporean children turn myopic by the age of 18. India is still fairly unorganized when it comes to eyewear exams for kids, and hence the real statistics can likely be much higher already than what we believe.
More and more children are wearing glasses in schools every year. The challenge is that a majority of them don’t get their eyes tested till a very late date since it’s not natural for one to know someone else can see better than them, unless their power is high, by which time the problem already becomes quite big. Hence, the need for kids’ eye testing to become more accessible, friendly and affordable is only going to get more critical in the coming years.
As one of the leading global eyecare brands/ proponents, Lenskart has announced that it will now start offering its free eye test service for children too. Till now, Lenskart used to only do eye tests for people above the age of 12. Now it will cover ages below 12 as well. The team is specifically designing and innovating its in-store eye tests to be more suitable and comfortable for children.
Lenskart has recently inaugurated its first-ever kids-only eyewear store in India, marking a significant stride towards addressing and transforming children’s vision care needs comprehensively. Lenskart Kids offers specialised eye testing facilities tailored specifically for children. These are operated by professionals who are not only skilled in optometric precision and care but are also adept at interacting with children, making the process enjoyable and stress-free.
In addition, the store is designed with the young wearers in mind. The atmosphere is infused with a sense of excitement and discovery, encouraging children to channel their curiosity and take pride in selecting their glasses, turning what can often be a daunting task into a fun and empowering ritual. Within this dynamic space, children can also engage themselves in playful activities while parents browse through the offerings of the kids’ eyewear collection, Hooper by Lenskart.
At the store inauguration, Lenskart CEO and co-founder Peyush Bansal shared a special moment with customers who’ve been buying from the brand for the past many years, turning it into an educational celebration. He conducted a lively session filled with insights, raising awareness on the increasing prevalence of myopia. Through engaging stories and practical advice, Peyush provided valuable tips on how they can actively prevent and manage myopia, enriching their understanding in a fun and interactive way.
He also personally engaged with the parents and shared his enthusiasm for this venture, stating, “Every child deserves the best vision care possible and we knew that Lenskart has to make that happen. As for all our customers, we want to ensure that children don’t have to make any compromises when it comes to their eyes, and they have access to the best range of eyewear that is both comfortable and stylish.” He further added, “Another problem leading to lower awareness of myopia in children is that kids’ eye tests are expensive. We are investing extensively in technology that can help us democratize this and make kids’ eye tests more affordable and accessible across the country.”
Beyond eye testing, Lenskart is also investing in technology that will stop myopia progression in children, thereby aiming to reduce the global increase. The company remains committed to making eye health a priority for all ages, ensuring that our young users see the world with clarity and joy. This new chapter in Lenskart’s story is not just about eyewear; it’s about building a legacy of healthier vision for the children of today, who will lead us into tomorrow.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
