Brands
Adani Wilmar tops Kirana Club report for stellar customer service and order fulfillment
Mumbai: Adani Wilmar emerges as a frontrunner in the newly released Kirana Club Insider report findings, showcasing the performance of FMCG brands in crucial servicing aspects of customer service. The brand has secured an A+ rating for its exemplary performance in efficient order fulfillment. Outshining renowned brands, Adani Wilmar’s commitment to prompt delivery resonates strongly with kirana retailers.
With a focus on addressing retailers’ pain points, the report highlights the significance of timely product delivery. Adani Wilmar’s absence from the list of brands associated with out-of-stock issues as well as defective products emphasises its proactive approach to inventory management, ensuring uninterrupted supply chains and mitigating potential revenue losses.
Kirana Club insider report findings surveyed over 9,000 retailers on the Kirana Club platform and was conducted from 15 April to 5 May, with a majority of respondents from the HSM (Hindi-speaking market) region.
https://insider.kirana.club/p/retailers-verdict-on-servicing
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
