Ad Campaigns
#TravelTransforms features Befikre Ranveer & Vaani
MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.
#TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.
As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.
The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.
“Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.
“We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.
“I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.
Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.
McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
