Ad Campaigns
Imara inspires Shraddha to ‘Fashion your own world’
MUMBAI: Imara, the celebrity fashion line founded by Universal Sportsbiz Pvt. Ltd (USPL) with Bollywood sensation, Shraddha Kapoor has launched ‘Fashion your own world’ – its latest national brand campaign on the launch of its A/W 16 collection.
This season, Imara gives every woman the right to style her dream world. The AW 16 Imara collection emphasizes on the fact “you create your world.”
With stunning imagery that draws inspiration from nature – the visuals transport Shraddha Kapoor to the lands of oysters, butterflies and fireflies emphasising freedom.
The central theme of the campaign is to empower women that they make their own choices and should stick to it and never let anyone ever influence their life changing decisions. The campaign consists of three visual narratives. Each of these narratives depicts Shraddha in various avatars, confident and fearless. The message is for the contemporary women – to be confident, have an opinion, and to stand up for one’s own belief system.
Universal Sportsbiz CEO Anjana Reddy commented, “Imara has carved out a space for itself with breathtaking imagery that celebrates the power of women who live life on their own terms. This season, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world.”
Fisheye creative director Orko Basu said, “The spirit of Imara has always manifested itself in strong women. For Autumn/Winter 2016, we decided to focus on festive, celebratory images that showcase Shraddha Kapoor using nature to bring light and joy to the world around her.”
Imara co-founder Shraddha Kapoor said, “I’m always excited to be in an Imara campaign and the latest one lives up to its own high standards, with images that are simply amazing. To all the girls out there, I have but one message: stay true to yourself, fashion your own world.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
