Ad Campaigns
PM acknowledges Big B’s contribution to ‘Swachhta’ mission
NEW DELHI: Megastar Amitabh Bachchan has expressed his gratitude to the prime minister Narendra Modi for acknowledging his contribution towards the ‘Swachhta’ mission by giving a new slogan: ‘Swachchh Tann, Swachchh Mann, Swachchh Bharat, Mera Parichay.’
Speaking in his ‘Mann ki Baat’ broadcast on 27 November 2016, Modi recalled that the day coincided with the birth anniversary of Harivansh Rai Bachchan whose son Amitabh had given a special slogan on the day to mark the campaign.
In a tweet, Big B said: “My most gracious and respectful thanks to the Honourable Prime Minister Mananiya Shri Narendra Modi ji for acknowledging my small contribution!”
In his address, Modi had said: “You must have noticed that Amitabhji, the most popular actor of this century, has been wholeheartedly promoting the campaign for cleanliness. It appears as if the subject of cleanliness has become so dear to him that even on his father’s birth anniversary he remembered the cleanliness mission. He has quoted a line from a poem written by Harivansh Rai Bachchanji wherein he said: “Mitti Ka Tann, Masti Ka Mann, Kshan Bhar Jeewan, Mera Parichay.”
Modi added: “Harivansh Raiji used to give his introduction through this line. His son Shriman Amitabhji, who has the cleanliness mission running in his veins, has written to me “Swachchh Tann, Swachchh Mann, Swachchh Bharat, Mera Parichay.” I respectfully bow to Harivansh Raiji. I also thank Shriman Amitabhji to connect in such a warm manner with ‘Mann Ki Baat’ and for taking forward the cleanliness campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
