Ad Campaigns
Govt campaigns cost exchequer double than Mars mission
MUMBAI: The incumbent central government under the prime minister Narendra Modi has spent Rs 1100 crore in advertising expenditure in the last one and a half years, as per the information provided by the Union Information and Broadcasting Ministry in response to a Right To Information (RTI) application filed by an activist.
This expenditure was incurred between 1 June, 2014, and 31 August, 2016. and only accounts for the advertisement for ‘telecast/television, Internet and other electronic media’ and does not include other platforms such as print advertisements, hoardings, posters, booklets and calendars. The total sum will be many times higher if these costs are also factored in. If broken down into daily expenditure the figure comes to Rs 1.4 crore a day.
Some of the famous campaigns of the union government are — Swachh Bharat initiative, ‘Make in India’, Selfie with Daughter and ‘Digital India.’ The government has engaged several leading creative agencies like Ogilvy and Mather, and McCann Worldwide group to conceptualise and execute the campaigns.
According to a digital publication, this amount far exceeds the cost of India’s Mars mission, Mangalyaan, which is estimated at Rs 450 crore.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
