Ad Campaigns
Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G
Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.
Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.
Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”
Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”
The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.
Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”
Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
