Ad Campaigns
Bajaj Allianz launches #HealthKaNotification with WatConsult
MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.
Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.
The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.
WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”
Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
