Brands
Amazon, Tata Housing tie up for Rio-De-Goa
MUMBAI: Tata Housing, one of India’s leading real estate companies, announced its partnership with amazon for an exclusive scheme on Rio-De-Goa. The company has launched limited 1BHK – 3BHK units in Rio-De-Goa starting 39 lacs. This unique invite code would ensure and allow customers to login on 21 December and book these limited homes on a first come first basis. Spread across five acres, Rio-De-Goa is a premium resort themed residential project currently offering 1 BHK, 2BHK and 3BHK homes. It is strategically located, in close proximity to the Goa International Airport at Dabolim and only 4-5 km from Bogmalo beaches.
Tata Housing AVP – Sales & Marketing Rajeeb Dash said, “Rio-De-Goa is designed keeping in mind the resplendent beauty of Goa and the association of leisure with the location.”
Tata Housing pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013.Tata Housing maintains a complete transparency in all its transactions and the consumer has an option to go through the entire project on the YouTube page and the website. Apart from that he/she can also speak to the customer care to clarify any doubts with regards to the project.
Tata Housing has listed all its projects online spanning affordable, premium and luxury segments. The company has 29 projects with around 70 million sq. ft. under various stages of development at 13 locations across the country.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
